A Winning AdSense Business Plan

For any given niche, do the following:

1. Create or collect 5 to 10 informational articles about the niche, ideally ordered so that they follow some kind of logical reading plan.
2. Create or collect a “freebie” — a special report, ebook, video, etc. — that is also related to the niche.
3. Grab an appropriate niche-related domain. See my tip on finding keyword-rich domains for free. (If you’re just starting out, you can also use a subdomain on a generic domain, although it’s normally better to use an individual domain for each site. Using subdomains will keep costs down.)
4. Host the domain on your hosting service. Setup generic email forwarders for email addresses like “info@whatever.com”, “webmaster@whatever.com”, etc. while you’re at it. You may want to create an email alias for a pseudonym you’re created for yourself, which will come in handy later if you plan on using article marketing to get links and traffic back to the site. Use a tool like this random name generator to generate an alias.
5. Create a website that consists of the following: a squeeze page (the home page), one page or more per article, an “about” page, and a “privacy policy” page. So minimally we’re talking 8-13 pages per site.
6. Don’t place any ads on the home page. Instead, encourage visitors to sign up for your mailing list in order to get the freebie you’re prepared before.
7. Load up the autoresponder with a series of messages. Each message directs the user to read one of the content pages you’ve collected and placed on the site, in the order you determined previously. Don’t place the content in the message, place the content on the site — the messages just get them to visit the site.
8. Each content page includes AdSense ads on it as well as embedded affiliate links (if appropriate) and perhaps other monetization options (related books on Amazon, etc.)
9. Send traffic to the landing page using AdWords, article marketing, etc.
10. Move on to the next topic.

That’s pretty much it. Once you have several sites up and running, start looking at the statistics. Which ones are making you real money? Think about adding more content to those. Otherwise, just repeat the process over and over again until you get sick of it… You’ll probably want to find some tools to help you automate some of the drudgery. (That’s partially why I wrote PLRSiteBuilder in the first place.) It all takes time, though. Even if you have the content ready to go, creating a new site with the autoresponder messages loaded up and tested will take a good 30-60 minutes per site. More if you’re tweaking content or if you’re trying to make the site look extra-fancy.

Repeat visitors are the key to this model, hence the mailing list. The more times someone visits your site, the more chances that they’ll click an ad or buy something through an affiliate link. You can also make the content available for free to people who don’t want to sign up for your list and make a bit of money that way (the traditional AdSense model) but the focus is on the list.

There you go. The tough part is doing it all.

Eric Giguere is the author of several printed books and knows a thing or two about content monetization. Subscribe to his AdSense blog today and never miss any of his insightful comments. And the not-so-insightful ones, for that matter.