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Wednesday, April 9, 2008

Introducing Google Ad Manager




As part of our continuing commitment to provide publishers of all sizes
with tools to improve revenue opportunities and productivity, we’re
excited to announce Google Ad Manager.

If you operate a site with remnant ad inventory as well as reserved
ad inventory that you sell directly to advertisers, then Ad Manager is
for you.
It can help you sell, schedule, deliver, and measure directly-sold and
network-based
inventory.

Google Ad Manager offers a wealth of features, including an
intuitive user interface, automated yield optimization, and proven
Google speed and reliability. Best of all, Google Ad Manager is free.

Ad Manager currently addresses the ad management and serving needs of
publishers with smaller sales teams and effectively complements the
DoubleClick Revenue Center, which is focused on publishers with large
sales teams.

We’re excited to add DART for Publishers to our suite of
products,and we’re committed to the continued development and
enhancement of DoubleClick’s offerings.To learn more or apply for
Google Ad Manager beta, visit our website.

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